We do it all the time. After a break up, before a date, or after a long week at work. When we’re sad, happy, or angry. There is never an occasion where it is inappropriate to consume. Whether it’s by over-indulging or over-spending we try to fill a perpetual void that lies just beneath the surface of our awareness. But more dangerous than the things we buy, are the ideas we buy into; the limited beliefs that create a void in the first place. The reason why we are such great consumers is that we have bought into the fallacy of lack.
On the most obvious level, we believe that we lack “stuff”. We have been brainwashed into thinking that without ‘such-and-such’ a product, we are incomplete. We need make-up and designer clothes to be beautiful. We need expensive cars and the latest gadgets to be important. We need lotions to be youthful, prescriptions to be happy, and vaccinations to be healthy. Our wellness and self-worth has become something that is largely dependent on external objects. We are incomplete without them.
By relying on the external for health and happiness, we have forgotten the importance of our Inner, and have created dissonance between what we are and what we are meant to be. Most people are at a state of complete disconnection to their bodies, their emotions, and their world. Individualistic gain is great, and having a fancy car or a new outfit makes you feel good; but without attending to within, you create more lack in the vital areas of your being. You create a lack of love, health, perspective, purpose and identity. By focusing on the superficial void created by capitalist notions, you create a deeper void within that damages your person. How much more could we accomplish if we focused on within instead of without?
Look at where we are now. In this capitalist society the values are individual freedom, financial pursuit, and entertainment. We have the freedom to pursue our individual, (mostly) superficial goals with blind faith that the government, and its regulators are ensuring the good of the Whole. Most people assume that if it’s on the market, or if it’s recommended by your doctor, then it must be safe and good for you. But what’s good for the Whole isn’t to be healthy, well or informed. In a market economy, what makes money is what’s good for the Whole. You can’t assume that just because it’s available, it’s safe. Science for profit is not true science. As long as you don’t drop dead after intake, it’s allowed on the market, because causation is a very hard thing to prove. If it is on the market, it’s not because it’s proven to be safe, but because it’s proven to be profitable.
With a shift towards the collective, what advances could we have already made in dis-ease prevention, sustainability, and peace? How much more could humanity advance if we were less concerned about entertainment, financial gain, and the accumulation of stuff and more concerned about the Whole aspects of self, society and the world?
Think about what other limiting beliefs you’ve bought into. How much do you lack? Do you believe you lack intelligence? Attractiveness? Like-ability? Are you too old or too young? Are you always sick? Are you inherently sinful? These beliefs manifest and have a powerful effect on your world. When you see physical symptoms and situations not as independent, unrelated happenings, but as reflections of your Inner state, you honor the Whole self, making peace and self-actualization possible.
“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption.” Victor LeBeau